https://www.snapchat.com/geofilters
The link above contains the steps required for creating a snapchat geofilter, overlays for snaps that can be accessed in certain locations. It's a simple task, a no brainer really. It's ridiculously easy to access - anyone with a snapchat, geofilters are extremely popular right now, and it appeals to millennials. Boom.
It has not yet been decided how many designs to create, but however many are made, they should follow the space theme we have outlined thus far. A simple 1940s design, consisting of 2D drawings, muted colors (in our pallet), easily identifiable space images - stars, planets, spaceship, etc. Incorporating our logo is a given, perhaps use Cosmo the alien astronaut as well. A moon could be located in the bottom left corner, with a miniature Cosmo standing on top. It might also be cool to have "light" beams across the screen in a single color with several different shades.
Things to remember for this geofilter:
- Transparent PNG (can still add a color to the transparency, this just requires bringing down the opacity severely)
- Under 300KB
- 1080x1920 pixels
Addional Notes:
- Leave majority of space for snap photo to be taken, designs should go around border or in corners
- Can use images and/or text - try to incorporate #boldlygo (tying together our hashtag for all social media platforms)
Ideas for geofilters coming soon to blog.
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